Link Building Takeaways:
1. Title Tags are the one of the most important factor among SEO factors.
2. Meta Description tags are considered important as well. Meta Keywords tag can hurt.
3. Header Tags – Make sure you have the hierarchy intact. Do not have more than 1 H1 Tag.
H1 – Title of the Page
H2 – What’s on the page
4. Optimize images; alt tags, keywords in the title and filename.