SEO, Adwords, Woocommerce

Category: ecommerce

How to move the Archive Text in Genesis
For a while, I have struggled with how to remove or change location of the Archive Intro Text in a Genesis-based theme. Essentially, the idea is to move the Archive Intro Text towards the bottom of the page mostly for SEO purposes. When I asked the questions on the StudioPress forums, I did not receive…
September 9, 2017
How to Report WooCommerce Checkout Errors as Events in Google Analytics
For a while now, I have wanted to have visibility into what really happens on the WooCommerce Checkout page. More specifically, the goal is to determine why almost 50% of those visitors leave the site from the Checkout page? Survey pop-ups could be one way of determining why they are leaving the site. However, personally,…
August 21, 2016
AdWords Location Options Target and Exclude
You may have setup several Ad campaigns in Adwords. One of the setup options is related to Location. I did not give this one setting much importance. Instead, I would just enter the Country to target and forget about the rest. My assumption was that since I was “Targeting” visitors from just the one country,…
May 22, 2016
[WooCommerce] Checkout Progress Bar
As you read articles/posts on ecommerce optimization, specifically checkout optimization, a popular theme emerges: The Checkout Progress Bar. The idea is to provide your visitors some kind of visual feedback that they are making progress. It tells them how far along they are before the purchase is complete. Conversely, it tells them how much longer before…
April 17, 2016
[SOLVED] How to trigger emails of Failed Orders in WooCommerce
Update on February 3rd, 2016: As of version 2.5 of WooCommerce, this functionality is now built into the WC Core. This plugin is not needed. See the WC 2.5 Changelog for more details. Following the lead from this blog post by SkyVerge, I set upon to create email notifications when an order fails. Essentially,…
September 17, 2015